So you got this nifty new cop tool. You invented it, manufactured it, put your time and money into developing a training program for it and you are ready to put it to market.
Not so fast! Before you start advertising it you need to be prepared for the inevitable questions. You can spend a ton of money advertising your gadget only to find out that no one actually wants to buy one. Why? Because it's a risk. It's brand new and no one wants to be the first to get hung with a new rope. At this point you can't support your project with a flurry of testimonials. No one is going to endorse it except you and the people in your close circle. You try to tell everyone how great it is, but how credible is your opinion? You designed it - of course you think its great!
Look, this industry is risk adverse, so how are you going to break into it? How are you going to introduce something new and give your clients the assurance that this device is safe, effective and won't wind them up in civil court with attorney's barking about what was "reasonably foreseeable"? You need a review.
I went through this very same scenario with several of my designs. I can tell you that most of the time it is like banging your head on the wall. It takes years to get a confidence level established in your product. For every one guy who takes a chance, tests it out and tells you it's great, there are ten who will never try it because of course, well, they already know everything. Instead, they'll run around slamming your product as they continue to push and endorse their 1960's hi-tech preferences. And what are you going to do to counter that? What evidence do you have to show that they aren't right?
I've survived the business of developing innovative products and training for over ten years and today I have something to help you avoid the difficulties of bringing your new law enforcement products to market. RRB Systems International provides a panel of experts to assist individuals and corporations in introducing new defensive products and training to the police and corrections fields.
Our staff, composed of medical professionals, attorneys and defensive tactics experts can review your product and training program MEDICALLY, LEGALLY and TACTICALLY and provide you with a certified report of our findings. We won't tell you if your product is good or bad, that is for the market to decide, but we will tell you if your gadget and training program are well founded and consistent with your claims. We'll publish these findings and submit them to you to present to an enquiring client. It's a measure of due diligence that will give you the credibility in your design that you will need to get a quick launch into the market place. Upon your request, we can even forward our panels findings to trade magazines and websites that are constantly on the hunt for "new product releases". Coming from a credible third party like RRB Systems, International is a sure way to get readers to take note that this new design is serious and something to be looked at.
Be responsible. Save yourself hundreds of thousands of dollars in product recalls and lawsuits by introducing an RRB Systems approved device to the field with the confidence that it has been properly analyzed and reviewed for design and content. ________________________________
Since 1996 RRB Systems International has provided its own products and training to Police and Corrections agencies worldwide. Throughout the last ten years we have formulated standards based on our global perspective and have established a review board to look at new technology entering the field. Now for the first time we are offering corporations and individuals our team of police professionals, doctors, lawyers and tactics experts to review their products and issue a certified report.
Contact us for more information.
Roy Bedard
President, RRB Systems International
info@rrbsystems.com
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